The Role of Email Marketing in E-commerce: Strategies for Boosting Sales

Role of Email Marketing

A recent study says email reaches at least 79 percent of people and has usual open rates of 30 percent.  Additionally, good email marketing often converts nearly 5 percent of prospective customers into actual consumers- both of those are roughly double the rate of visitors from other online marketing sources. Well, this is enough to tell why email marketing is in trend lately.
With the morphing digital era, businesses are crucially considering e-commerce modes, and the reason is obvious- it helps you reach potential customers with just a couple of clicks. However, with the increase in the number of competitions, businesses constantly need to find innovative ways to reach and engage their target audience. No doubt, today, there are a number of ways to reach customers, but one tool that has been preferred for years and is still in trend is email marketing. Yes, you read that right. Nearly 80% of businesses consider e-commerce email marketing one of the most effective mediums to drive sales and build brand awareness.
Precisely, mail marketing is essential for eCommerce businesses as it allows brands to reach their prospective customers directly without relying on search algorithms. Well, there are more reasons that make email marketing crucial for e-commerce businesses, and this blog talks about some of those reasons.

Role of Email Marketing in E-commerce:

  • Build Brand Awareness
  • Increase sales ratio
  • Reach a wider audience
  • Re-engaging passive customers
  • Lead nurturing
  • Upselling & Cross-selling

Build Brand Awareness & Customer Engagement: 

Emails are known as one of the best ways to build brand awareness. Personalized email marketing campaigns allow brands and their prospective customers to transparently connect, communicate and feel belonging. However, when implementing email marketing, brands must remember that their prime goal is to enhance brand awareness and not spam customers with inconsistent emails. 
No customers like companies that keep spamming their inboxes with promotional emails. So, to get the expected results, ensure you implement your email marketing strategies well and engage your customers with relevant company updates and quality content.

Increase sales ratio:

Research says 61 per cent of customers find email their most preferred mode of communication with the brands. Perhaps this is the reason why email marketing is in trend these days. 
By sending quality promotional emails and company offers to your target audiences; you engage prospective customers to make purchases, ultimately leading to revenue generation.

Reach a wider audience:

Email marketing has been considered one of the most cost-effective ways to engage maximum customers. By investing the bare minimum cost, building a quality segmented email list and creating engaging campaigns, brands can easily attract new subscribers and expand their reach.

Re-engaging passive users

There is a high chance that a customer starts losing interest in your services or products after a while for a number of reasons, and then engaging them again gets tough; well, this is where personalized email marketing strategy comes into play.
A brand can draw customers’ attention and re-engage them by directly sending discount offers or seasonal plans or simply updating new schemes.

Lead Nurturing

A lead nurturing email is a kind of email that converts prospective customers from the consideration stage to the lead funnel. These emails speak about products or services while highlighting the best incentive that the brand is offering. 
Lead nurturing is a strategy that influences the decisions of your customers. If you avoid lead nurturing, there is a high chance that users may change their minds and not shop, so lead nurturing is more important than you think.

Upselling & Cross-selling

Emails work wonders in upselling and cross-selling, too. To increase sales and re-engage customers, brands can offer products to complement their previous orders. For example, sending emails like, “These items are a perfect match for your selected products or Don’t forget to complement your purchase by adding these items to your cart and get 25% discounts”.
Upselling emails works pretty well for eCommerce businesses. As your customers make a purchase or keep the items in the cart, you can come up with unique, attractive deals to fascinate them for the next purchase.  There are various email marketing software that can help you draft personalised emails for upselling and cross-selling.

Final words

Email marketing comes up with a number of perks for eCommerce businesses. This is a prevailing tool for attracting new leads, re-engaging current customers, and driving more sales. By leveraging the paybacks of email marketing and implementing quality email marketing strategies, a brand can easily maximize the results of its marketing efforts.

Wondering how to get started? Time to speak to the experts of Ecompapi- A leading E-mail Marketing Agency. 

Ecompapi is a top-notch e-mail marketing platform that can help you revolutionize your email marketing campaigns to attain the best results. Our team of digital marketing experts streamlines list segmentation, automates workflows, and offers robust analytics. We can help you create engaging, personalized emails that resonate with your audience, ultimately driving higher open rates, click-throughs, and conversions.

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