Why SEO for Finance Matters More Than Ever?
Having an internet presence is becoming essential in the fast-paced world of finance. However, having a website alone is no longer sufficient. To make sure that potential customers can find your business online, you need to concentrate on search engine optimisation or SEO. Here’s why SEO for Finance should be a top priority for you according to Papi, yup, that’s Ecompapi’s Boss Guy!
- Increased Trust and Credibility
Ranking high in search engines like Google establishes credibility and trust in your brand. People equate high rankings with being an industry leader. This perception can set you apart from competitors all else being equal. Therefore, remember not to miss out on the transformational power of SEO for Finance for your business.
- Bigger Client Reach
SEO for Finance allows you to go beyond just marketing to your existing network and tap into an infinitely bigger pool of prospects searching for financial services online. The higher you rank for industry keywords, the more visibility your content will have.
- Higher Lead Conversion Rates
Searchers who find you organically are more likely to convert into leads and customers compared to other channels. One study found visitors from organic search convert 14.6% more than average. More high-quality traffic means higher conversion rates. Therefore missing out on SEO for Finance is like setting yourself up for failure.
Now that you know why SEO for Finance matters,
here are 10 tips to improve organic reach and visibility for your finance brand.
- Research Target Keywords
When embarking on your SEO for Finance journey, start with tools like Google Keyword Planner to identify relevant long-tail keywords around your offerings with sufficient search volume. Track keyword rankings monthly.
- Optimize Website Content
Craft on-page content, page titles, headers, captions, and alt text around your target SEO for Finance keywords to help search engines understand relevancy.
- Publish Fresh Blogs Regularly
Google just like Papi, loves fresh and original content. Aim for at least one new, thoughtful blog per week that answers audience questions and establishes your expertise, and of course, this is good for your website when it comes to SEO for Finance.
- Get Backlinks from Relevant Sites
Having authoritative sites link back to your content with contextual anchor text helps immensely for credibility and rankings, so ensure that you leverage this when working on your SEO for Finance strategies.
- Leverage Social Media
Share your new content on social platforms to boost engagement. Request partners to share too. Post videos answering common client questions. All this = good SEO for Finance.
- Fix Site Speed Issues
Fast-loading pages keep visitors engaged. Improve page speed and invest in site hosting designed for finance sites with dynamic content and security needs.
- Enable XML Sitemaps
XML sitemaps guide search engine crawlers to discover new pages. Given finance sites can have 1000s of deep pages around individual products and services offered, sitemaps are essential.
- Incorporate Alt Text for Images
Describe images displayed on key pages – this helps search engines understand the relevance of visual content during crawling for SEO for Finance.
- Update Site with HTTPS
Google preferentially ranks HTTPS encrypted sites higher than HTTP versions given security is critical in finance.
- Monitor and Refine
Use GA and GSC to identify the best pages and SEO for Finance keywords driving relevant organic traffic. Double down on what works – prune what doesn’t.
The Takeaway
With the right strategies tailored to your business, SEO for Finance can drive exponential growth by increasing visibility among potential customers. Partnering with a specialised SEO Agency like yours truly – Ecompapi can help expedite achieving search ranking goals. No modern finance brand can afford to ignore organic search – make Finance SEO a priority to stay ahead of the curve and boost your brand’s online growth.
So, if your finance brand is looking for SEO Service, Brand Voice, Brand Strategy, PPC & Google Ads, Visual Identity and Design, Traffic and Lead Generation, Copy & Content Writing, Website Design & Development, UI/UX Design, Social Media Marketing, and more, you know who to connect with – Papi from Ecompapi.
Ready to connect, create, and conquer?